How Do Gyms Profit from the Multisport Card?
How Do Gyms Profit from the Multisport Card?
Blog Article
Have you ever wondered how much gyms actually earn when you swipe your Multisport Card? While users enjoy access to a variety of fitness centers, it's less clear how the Multisport Card program benefits the gyms that participate. In this article, we’ll take a deeper dive into how gyms make money from the Multisport Card and whether it’s truly worth it for them. If you want more details on how much gyms earn, take a look at karta multisport ile zarabia siłownia.
Understanding the Multisport Card
The Multisport Card is an employee benefit that provides access to gyms, pools, and other fitness facilities. In exchange for a small monthly fee—usually paid by the employer—cardholders can use participating gyms without needing a separate membership. It’s a great deal for users, offering the freedom to choose from multiple gyms and wellness centers.
But how do gyms profit from this system when users don’t pay directly for their visits?
Why Gyms Join the Multisport Program
Gyms often sign up for the Multisport program because it guarantees a steady flow of visitors. With so many participants in the program, gyms can attract a lot of foot traffic, which is crucial for staying competitive in the crowded fitness industry. Even though gyms don’t receive full membership fees from Multisport users, the exposure often leads to new members and potential long-term customers.
How Does the Payment System Work?
When a user swipes their Multisport Card, the gym gets a small payment in return. On average, this payment is between 5 and 10 PLN per visit, which is significantly less than what a regular, paying customer would bring in—around 20-30 PLN per drop-in visit.
For a regular member, the monthly cost might be much higher, but the Multisport system only provides the gym with a fraction of that amount per visit. For instance, a cardholder who visits daily could bring in only 150-300 PLN a month, while a full-paying member might generate significantly more revenue.
Costs Associated with Multisport Users
While the Multisport program offers revenue, it comes with its own set of expenses. More visitors mean higher operational costs for the gym, including electricity, cleaning, and staff wages. Additionally, frequent use of gym equipment leads to wear and tear, which can drive up maintenance costs.
How Much Do Gyms Really Earn?
Let’s break it down. Imagine a gym that sees 1,000 Multisport visits a month. At 7 PLN per visit, this results in 7,000 PLN in revenue. However, after factoring in utilities, staff salaries, equipment repairs, and other operational expenses, the actual profit is much lower. When compared to 100 regular members paying 100 PLN each, which totals 10,000 PLN, it’s clear that regular members offer more financial stability and are less demanding on the gym’s resources.
Advantages of Joining the Multisport Program
Despite the lower revenue per visit, there are still some clear advantages for gyms. The increase in foot traffic means more exposure, which can attract new members in the long run. Additionally, gyms can look for other ways to monetize Multisport members, such as offering paid services like personal training, workshops, or selling supplements.
Challenges Faced by Gym Owners
One of the biggest complaints from gym owners is that the earnings from Multisport users aren’t enough to cover the costs, especially when the gym becomes overcrowded. While a busy gym might seem like a good problem to have, overcrowding can negatively affect the quality of service for paying members, which can harm retention.
Can Gyms Negotiate Better Deals or Opt Out?
While gym owners can try to negotiate for better rates with the Multisport program, smaller gyms often lack leverage. Opting out is an option, but doing so means losing the extra foot traffic and exposure that comes with being part of the Multisport network.
Conclusion
In summary, while the Multisport Card is a fantastic benefit for users, it presents both opportunities and challenges for gym owners. The program can bring in new members and offer exposure, but the financial rewards per visit are often low. For gyms, the key to making this partnership work is finding ways to balance the lower earnings with creative strategies to increase profitability.
Report this page